Keyword Research Service
Looking for Low Competitive and High Demanding Keyword for SEO Strategy. Claim Your Profitable Keyword Research
What is a Keyword or Phrase?
A keyword is a specific word or phrase that users search for in search engines using that specific word or phrase to find the content of a page on your website.
A keyword summarizes a specific topic or piece of content on a website and helps users match it with their queries.Search algorithms analyze the relevant results a user searches for by specific words or phrases.
Websites optimized for those specific keywords are more likely to rank in search engine results pages (SERPs). A good word or phrase helps increase website visibility, get higher ranking and get more organic traffic in search results.
Why is Keyword Important in SEO?
Keywords are the strategy of your website’s content. Keywords are extremely important in determining what topics users are searching for in search engines and what content you should include to meet their needs.
There needs to be a match between what information users are actively searching for and what content you want to ensure using specific keywords. Regardless of what you want about your webpage to convey and what topics to include, a specific keyword will provide search engines with information about a specific page or post.
You can choose from the words people are searching for and use the profitable keyword or phrase to deliver your specific content to specific users and grow your business.
Keyword optimization involves creating relevant titles, URL, and meta tags to optimize your content, which Can play an important role for both users and search engines.
It contributes to user experience and online presence. Generally speaking, keywords or phrases are a fundamental element of search engine optimization.
How We Provide Keyword Research Services?
First, we will keyword research your website and get an idea of your targeted niche or topic. We will do a warm keyword research of your site and research to see if any keywords can be taken from the bottom of already ranked pages on your site.
Next, we’ll do a cold keyword research of your site and find keywords by researching what categories and menus you have or what content you’ve discussed on your site.
We will research your competitors and see what pages they rank for a keyword and we will pick the best keywords for you. We will select Low Competitive and High Demanding, Niche Relevant and Profitable key phrases for your business and take care of commercial intent, search volume and difficulty.
To do these tasks we will take the help of some tools like SEMrush, ahrefs, ubersuggest, moz, google trends, google keyword planner etc. Finally, we will discuss with the clients and prepare the final sheet of profitable keywords.
There are different types of keywords, some of which are given here.
- Seed Keyword - The seed keyword is the specific niche or topic you think about in the beginning.
- Single Keyword - When we use a single word to convey the relevance of content.
- Long Tail Keyword - This type of phrase usually has more than four words and is relatively less competitive. Using long-tail keywords is essential to make your content more specific to users' needs.
- Brand Keyword - When a brand or product name is mentioned in a content search, it is known as a branded keyword.
- Service Based Keyword - We create your service content using and depending on a specific topic or niche. Eg: "Best electrician services"
- Geographical Keyword - Local search results are when content is created referring to a geographic area.
- Seasonal Keyword - - These types of keywords are used for content related to seasonal trends or events to attract more traffic at certain times of the year.
- Educational Keyword - Educational content is created using that niche and helps users find educational resources.
- LSI Keyword - Latent Semantic Index is words or phrases that are related to targeted keywords.
SEO Keywords vs. PPC Keywords
Keywords are used to increase the visibility of your website on search engine result pages and reach users. Both are digital marketing strategies. Search engine optimization keywords are to get a website to rank high in search engines and appear in the search results of users without paying any kind of money for each click.
This process takes time to get results.Pay Per Click keywords are used in advertising campaigns by paying a website to get a high rank quickly in search engines. Advertisers bid on keywords and pay when users click on the ad. Fast results are obtained in this process.
More Emphasis on Long Tail Keywords.
Long-tail keywords are specific phrases that users type into search engines to find their specific product or service. These keyphrases usually consist of three or more words and are more detailed and specific than generic search terms. It provides details about user needs.
These keywords have low search volume compared to high-volume keywords and are highly valuable, attracting a targeted audience. As part of a valuable SEO strategy you should include long tail keywords in your content.
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